{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

{Hermès' Success Has Actually Been Driven by Scarcity

While the majority of deluxe brand names drive direct exposure via social media sites advertising and marketing, celeb collaborations and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary products have not transformed a lot in years; it does not have TikTok,

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